Alert Steel (Ruimsig)

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Contact Information
Roodepoort, Ruimsig
011 958 0552
Alert, through its operating subsidiaries, is a large retailer of prime steel, building materials, plumbing and hardware products through its various 11 retail branches and 2 rebar manufacturing plants. The group is gradually migrating from steel sales in the main to the supply of building, plumbing materials and other hardware products. The group currently sells approximately 9 500 tons of steel per month. Alert also has the capacity to manufacture rebar steel in excess of 3 000 tons per month from the Polokwane and Pretoria operations. The group does not receive any Government protection and there is no investment encouragement law affecting the group?s businesses. A differentiating factor is that the group has a fleet of delivery vehicles which consist of 1-ton, 8?ton, 22-ton, 28-ton and 36-ton vehicles. This provides the group with a competitive advantage to deliver any size of order quickly and efficiently.

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